If a company wants to support the Giro d'Italia, we try to support them. Sure, we paid a few cents more to have this water in the support car but as long as the special bottles are in the stores we'll keep buying.
A few years ago we even switched the brand of sugar cookies we keep in the car from our favorite Galletti by Mulino Bianco to those from Balocco. They stopped the promo after a couple of years and we're back to the usual. It'll be the same with water.
W Il Giro!
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