Campagnolo - passion before profit

Here's a link to a wonderful article about one of our favorite companies, Campagnolo. Click HERE to see it. One analogy we like is the film "Big Night". Compare Primo and Secondo as Campagnolo to their passionless competitor Pascal as Shimano/SRAM. The passion before profit is our line, not Campagnolo's, but it's something we think about -- it's not totally black and white, but there's a large gap between the "passion before profit" camp and the "passion FOR profit" operations, whether they make bike parts, create bike tours or operate restaurants. We believe we're firmly in the passion BEFORE profit camp.