Who designs these things?

 What were they thinking?

The people who designed this jersey for their women's squad at LeTour?

When there was already this team jersey?

The pro women's peloton was already plagued with too many pinks, yellows and oranges, now this? Adult supervision is needed here with maybe a UCI-controlled submission process? Submit your design for approval, first come-first served. Another team submits something that looks too much like something already submitted/approved and it gets rejected. 

In world where we hear "cycling's business model is broken" over and over one might think the marketing-mavens involved in designing the racer's uniforms would try to make their team stand out from the others. Are we missing something here? One of the biggest, most powerful/expensive women's teams in the sport redesigns their kit to look like a team lucky to even be invited to Le Beeg Shew?

And while we're on this subject, there's this fugly thing.

What was wrong this this one? Eddy Merckx would never have been caught dead in that ghastly new thing, would he? Belgians I spoke with at the Games said the same thing, so it's not just us.

Or these two? REALLY hard to tell apart on TV unless the camera's doing close-ups. I wonder if the riders get confused as to who is their teammate and who isn't? In European football (soccer) they make sure one team has light jerseys while the other dark, same for NFL football (football) but nobody seems to care much in pro cycling. Spend tens of $millions on a team that TV viewers can't tell from others? WTF?