Monday, November 28, 2011

Santini SMS - official supplier to CycleItalia

Here's a link to a great article about Santini, official supplier to CycleItalia. Long before CycleItalia was created, we purchased Santini products for our own use. It all started with Heather's friend in Bergamo, a boyhood chum of Pietro Santini. Whenever we'd visit, Renato would have some nice gift for us, quite often a maglia rosa produced in nearby Lallio by his friend Pietro's clothing company. We liked the quality and fit along with the fact that it was 100% Made in Italy. Larry even purchased short inserts from Santini and had them sewn into the shorts we received as part of a sponsorship program while we worked for another tour company, just like the pros described in the article! When it came time to order custom clothing for CycleItalia, the decision was truly a no-brainer, the only question was the design itself. Santini had helped there too as Heather had been given a Santini jersey with an Italian bike shop logo on it and had always like the design and graphics - so some colors were switched around, logos changed and some slight design changes made and the now almost iconic CycleItalia jersey was born!

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