TOUR DE FRANCE
Can we write that without being sued by ASO? Either way, the big show starts today....in Denmark.
ASO's marketing juggernaut made me think of:
That's right, the official pasta of the Giro d'Italia!! Take that LeTour! These are still in stores and they're not half-bad. Zio remembers pasta in France..for some reason they cook it like rice there..until all the liquid is absorbed. Then there were the official frites...a product of McCain Food..a Canadian company. Can you believe that? One more reason Italian (and later pretty much all of 'em) teams bring their own cooks to Le Beeg Shew, spawning recipe books, food trucks, you-name-it!
Vive LeTour!
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